The result was a high-waist boxer short that supported the pouch and provided comfort as well as improving the contours of his body. From that day my dad started smiling again and I could see him coming back to life. That’s when we knew we were on to something”.
At the same time that Lorraine was feeling elated at how she had helped her dad she had a different issue to contend with. Lorraine and her husband, Nozar, were struggling on a personal level financially. But, despite the considerable daily struggle, they found themselves in, they pushed on with sheer determination to succeed as they believed so much in their products and the help they could provide.
Through hard work, long days and nights and sheer determination Lorraine and Nozar have built an innovative business. Over the past 12 years, they have developed a range of ostomy products for patients and have even won prestigious awards from the British Healthcare Trading Association and Stomawise for their innovative solutions.
“Also another really massive benefit to our garments is that they have been proven to really help prevent hernias in stoma patients which is now our main focus as a benefit”.
The business has gone from strength to strength and is based on a passion and motivation to succeed and help people like Ernie.
“My youngest son was diagnosed with Crohn’s disease in 2011 and had to have bowel surgery. I was so angry and I nearly gave it all up.
Thankfully, though, with time I realised how many people I was helping, people like my dad and my own son and it spurred me on even more”. Lorraine & Nozar also managed the mammoth task of becoming a trusted supplier to the NHS (not an easy task!) where their products are acquired by patients through a free prescription.
Pants to Hernias
Lorraine and her team have just completed their biggest ever National exhibition with a big campaign named “Pants to Hernias”. “It was a little daunting, to say the least, who were we to think we could launch such a BIG campaign? All the other exhibitors were monster corporate stands whilst ours was a very modest 3m X 3m self-made design.
Our target was to sign 20 nurses up for the campaign. We got 80!
We were genuine and passionate about our aim, with a clear message and I think we nailed it. We focused on one thing, our campaign and asked for just one thing, for them to sign up so we can get as many new patients coming out of hospital with a stoma as protected as they can be from developing a hernia.
Our main goal is to set the industry standards in stoma support wear across the world as we genuinely care about our customer’s quality of life after surgery.
“When I was young I knew I wanted to do something that impacted lives for the better. Never did I imagine that my family would build a company that helps thousands of people all over the world lead a better life”.