The result was a high-waist boxer short that supported the pouch and provided comfort as well as improving the contours of his body. From that day my dad started smiling again and I could see him coming back to life. That’s when we knew we were on to something”.
But at the same time that Lorraine was feeling elated at how she had helped her dad she had a different issue to contend with. Lorraine and her husband, Nazar, were considered insolvent with their business and were close to losing everything. The couple were struggling to pay off debts and keep their current sports performance clothing company afloat. But, despite the considerable daily struggle they found themselves in, they decided not to take the route of bankruptcy, largely due to their sheer determination to succeed.
“We clung on. Paid all of our debts by any means possible and most importantly – we truly believed in ourselves. We worked really hard, night and day to make ends meet so we didn’t have to go down the bankruptcy route and after making the support garment for my father I soon realised there wasn’t anything on the market that offered the same type of support and comfort.”
Lorraine and Nozar decided that they would develop a medical garment to help stoma patients with support and prevent them from developing a hernia and the medical garments is now the predominant focus of their business, ComFizz.
Through hard work, long days and nights and sheer determination Lorraine and Nozar have built an innovative and profitable business. Over the past 12 years, they have developed a range of ostomy products for patients and have even won prestigious awards from the British Healthcare Trading Association and Stomawise for their innovative solutions.
“Also another really massive benefit to our garments is that they have been proven to really help prevent hernias in stoma patients which is now our main focus as a benefit”.
The business has gone from strength to strength and is based on a passion and motivation to succeed and help people like Ernie.
“My youngest son was diagnosed with Crohn’s disease in 2011 and had to have bowel surgery. I was so angry and I nearly gave it all up.
Thankfully, though, with time I realised how many people I was helping, people like my dad and my own son and it spurred me on even more”. Lorraine also managed the mammoth task of becoming a trusted supplier
to the NHS (not an easy task!) where her products are acquired by patients through a free prescription. The NHS contract now accounts for 75% of their revenue.
Pants to Hernias
Lorraine and her team have just completed their biggest ever National exhibition with a big campaign named “Pants to Hernias”. “It was a little daunting, to say the least, who were we to think we could launch such a BIG campaign? All the other exhibitors were monster corporate stands whilst ours was a very modest 3m X 3m self-made design.
Our target was to sign 20 nurses up for the campaign. We got 80!
Plus lots of other great offers for free write ups and potential exports. We were genuine and passionate about our aim, with a clear message and I think we nailed it. We could have gone and promoted all our range of products but instead, we focused on one thing, our campaign and asked for just one thing, for them to sign up. We wouldn’t have been so clear about this if it hadn’t been for EC learning, so thanks EC.”
ComFizz has gone from the brink of bankruptcy just a few years ago to a turnover this year of an outstanding £600,000 with excellent NET profits. “We are very proud of what we have achieved… The EC have been a big part of the journey to success… we now understand the power of Marketing and our database and want to expand globally into Europe and America in the next 18-months with a view of doubling our profits.
Our main goal is to set the industry standards in stoma support wear across the world as we genuinely care about our customer’s quality of life”. A great reminder that people buy Why you do what you do and not just What you do and that your passion will eventually pay off.
“When I was young I knew I wanted to do something that impacted lives for the better. Never did I imagine that my family would build a company that helps thousands of people all over the world lead a better life”.